The rest of this blog article will explore ideas and examples you can use and learn from to grow awareness for your company. If this definition seems broad to you, that’s because brand activation can be initiated in so many different ways. This can be done through different event types, formats, or marketing campaigns, as long as the effort results in a specific consumer experience that builds a company’s notoriety. It plays a crucial role in any multi-touch event marketing plan. Brand activation is building awareness for a company by engaging directly with target audiences.
What is brand activation?īrand activation is a relatively new term in the marketing world, becoming popular within the last few years.
With so much noise on the internet, a flood of webinars, and competitors fighting for market share, how can your company ever break through? It sounds like you need to invest in a brand activation strategy. Unfortunately, this isn’t always an easy thing to do. Want to grow awareness for your company and reach more of the consumers who matter? These brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization.Īs a business owner or marketing professional, you always want to reach more people with your brand’s message, products, and services.
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